Automotive Industry being one of the fastest growing sectors in the world calls for the highest competency. The biggest challenge faced by the companies is to meet the satisfaction level of their customers. To overcome this, every enterprise should develop, maintain and expand it’s brand equity and customer loyalty in terms of marketing their brand at large scale.
- Customer Online Guide:
In today’s market place the customer uses Internet as the major tool to guide their purchase decisions as well as, a platform for sharing customer experience and feedback. The customers are short of time which creates the need to search for the better option online. The customers are much more interested in visuals rather than the texts.
The better the look , the better will be the chance to attract the customer.
CogDAM helps to store the photos and videos at the central hub accessible to customers and help them experience the car’s interior and exterior. The customers can navigate through the site and do their research work without any transportation. This facilitates the customers to make the instant decision .
- Maintain Customer records:
The companies face the issue of maintaining the records of the customers at the distributor level and store it at a secure and central repository so that it can be easily accessible to the authorized distributor.The distributors carry out the feedback collection strategy to satisfy the needs of each customer and remind them about the due servicing of their vehicle after regular intervals.
CogDAM is a solution which allows an organization to store all digital assets in a central repository which makes the data accessible from one single source by all the distributors.A workflow can also be set as per the requirement so that the data can be well organized and the user can even sort and filter in search option according to the time of the event and carry appropriate actions.
The buyers can be tracked by maintaining the record, analyze them to find the status and act accordingly. The results can be shared to engage the buyers to retain them for the same brand or service.
Lot of documentation is required during the purchase. The customer needs to carry the hard documents with them. The customers can share the document on CogDAM, this relieves the customers from transportation, to and fro.
- Training of Staff:
With a new model launched or upgradation in the previous model requires the training for their sales staff as well as service staff. The company frames new marketing collateral for the new product, needs to be shared among the staffs. This requires a huge infrastructure and consume time as done manually.
CogDAM a solution to all worries! The complete learning can be transformed into video which allows a person to watch the video online and learn from it. All the training videos are uploaded at a single location accessible to staffs. Video being available at any point of time from a single source, saves time and efforts. These videos can be played on any device or system.
- Marketing and Publicity:
When a new model is launched it requires an extensive marketing to hit the product and hold the market. This sort of marketing strategy requires a lot of investment, time and manpower.
CogDAM is a single solution to all queries and it helps to create the better opportunity to rise in the market through better customer realization
With CogDAM the media files can be easily shared with your channel partners to run the marketing campaign. The media for the sales department will be stored in the Sales group and service department to service group as per the delegated authorization to access the group channel.
Benefits of Data Asset Sharing:
- Store all digital assets in a central repository.
- Sort and filter option in search.
- Low investment on money, time and manpower.
- Fast and secured process.